EMS@C-LEVEL
As Forbes, Entrepreneur, Fast Company and SCOOP writer, Philip Stoten, continues to talk to EMS (Electronic Manufacturing Services) executives he learns more about their individual and collective experiences and their expectations for their own businesses and for the entire electronic manufacturing industry.
EMS@C-LEVEL
Electronica 24: The Crucial Role of PCBs and Advanced IC Substrates with Matthias Pirs from AT&S
What if the future of Europe's microelectronics industry hinges on the critical yet often overlooked role of printed circuit boards? Join me as I sit down with Matthias Pirs, the Director of Corporate Affairs at AT&S, to explore this narrative and the dangers it poses. Matthias explains his strategic role in advancing AT&S, a leading manufacturer of high-end PCBs and IC substrates, as they ambitiously transition into the semiconductor industry. Discover how AT&S is amplifying its global influence with substantial investments, such as their 500-million-euro development in Austria, aimed at fortifying production capabilities to meet cutting-edge trends like AI and advanced packaging.
Gain insights into the complexities of the European microelectronics ecosystem as Matthias sheds light on the challenges and opportunities it faces. He highlights the critical role PCBs play in securing supply chains and the European Union's efforts, supported by the industry, in fostering resilience and competitiveness. Hear about the pivotal function that trade associations like IPC serve in rallying the industry for collective advocacy. Matthias underscores the necessity of a united front in communicating with EU policymakers, reflecting on IPC’s successful initiatives to amplify the industry's voice.
Tune in for a compelling discussion on the future of PCBs and Europe's place in the global market.
EMS@C-Level at electronica 2024 was hosted by IPC (https://www.ipc.org/)
Like every episode of EMS@C-Level, this one was sponsored by global inspection leader Koh Young (https://www.kohyoung.com).
You can see video versions of all of the EMS@C-Level pods on our YouTube playlist.