
EMS@C-LEVEL
As Forbes, Entrepreneur, Fast Company and SCOOP writer, Philip Stoten, continues to talk to EMS (Electronic Manufacturing Services) executives he learns more about their individual and collective experiences and their expectations for their own businesses and for the entire electronic manufacturing industry.
EMS@C-LEVEL
Context, Tools, and Trust:Missing Ingredients in Many AI Strategies, with Luminovo's Timon Ruban
The AI revolution in electronics manufacturing is gaining momentum, but navigating between hype and practical applications remains challenging. In this candid conversation from APEX 2025, Luminovo Co-Founder Timon Ruban shares a refreshingly honest perspective on AI's evolution in the industry.
Timon recounts Luminovo's journey from AI consultancy to disillusionment with the technology, only to rediscover its potential with recent advances in large language models. This mirrors what many companies experience – initial excitement, followed by frustration, and now a measured optimism about AI's practical applications. What makes today's AI landscape different? "It's not that hard to do," explains Timon, highlighting how implementation barriers have dramatically fallen compared to previous technological waves.
For electronics manufacturers, the path forward involves targeted, ROI-focused applications rather than attempting to transform everything at once. The supply chain, with its abundance of unstructured data in PDFs and emails, presents immediate opportunities. Timon details how AI can extract critical information from these documents and eventually support more complex decision-making through "agentic workflows" – collaborative processes where AI makes proposals that humans can review, refine, or approve.
The key to successful AI implementation lies in balancing two critical elements: context and tools. AI needs both comprehensive data about your operations and specialized tools to verify or execute actions. Companies with established industry expertise and partnerships are uniquely positioned to guide manufacturing teams through this transformation. Rather than replacing human expertise, the future promises a synergistic relationship where AI handles routine tasks while enhancing human decision-making capabilities.
Ready to move beyond AI curiosity to strategic implementation? Discover how leading manufacturers are already capturing value from targeted AI applications in their operations.
EMS@C-Level Live at APEX is sponsored by global inspection leaders Koh Young (https://www.kohyoung.com) and Creative Electron (https://creativeelectron.com)
EMS@C-Level is sponsored by global inspection leaders Koh Young (https://www.kohyoung.com) and Creative Electron (https://creativeelectron.com)
You can see video versions of all of the EMS@C-Level pods on our YouTube playlist.